Company Info






Wow Gear LLC
A Wow Experience for Everyone!

Wow Gear LLC
A Wow Experience for Everyone!

Wow Gear LLC
A Wow Experience for Everyone!



Wow Gear®, with its headquarters in Santa Barbara, California and affiliate office in Skien, Norway, was founded in January 2012 by a small group of product and industrial designers from the USA and Norway. They all came together with one common goal, to create and distribute innovative consumer products that truly make a difference in people's lives throughout the world. The patented Wow Cup® was developed out of a collaborative spirit that addressed a pure market need to create a range of functional and fashionable drinking cups for kids and adults that were spill free, worry free and hassle free. When we researched the market we found 1000's of kids and adult drinking cups and travel mugs that all required several steps to drink and close the container each and every time you took a drink. Their spill free function was the result of some mechanical button, plug or lever that only complicated ones lifestyle at home, school, work and on the go. We knew there was a better way… The result was a new revolutionary drinkware system that is an evolutionary improvement over other spill free cups in the market. We took all the extra steps out of the drinking process so all you do is grab and drink anywhere along the 360° Uni-Flow™ drinking edge. The Wow Cup® prevents those messy spills no matter where you are or whatever you are doing. Whether you are 9-months or 90-years old, we have a drinking cup solution for you and without the messy spills.


Why the name WOW? When we started demonstrating our spill free cup to people around the world, each and every time we drank from the cup and tipped it upside down, the natural response from everyone was WOW. No matter which country we were in or the native language, everyone said WOW. One day when we were brainstorming to come up with the name of the product and the company that also fit our mission of creating innovative products that make a difference in people lives, we decided on Wow Gear® and the product category Wow Cups®. We figured, if we can universally create a Wow experience with our new spill free cup, why not create more products with a common WOW Experience theme with a name that is universally understood.

A WOW Experience does not come around too often, but when it does, you know it!

Have you had your WOW today? Tell us about your Wow Experience, or moment, or a wow experience you unselfishly gave to another person. What is your WOW Experience? Click here to begin…


We can be reached by sending us
an e-mail at
wowme@wowcup.com or
by telephone in the USA 805.284.9444

Our mailing address is:
Wow Gear LLC
PO Box 1561
Santa Barbara, California 93116-1561 USA